Campaigns

Destination or theme page? The choice is yours!

You can choose from a variety of options to bring your destination to the attention of campers. Research shows that campers orientate themselves in their holiday search in different ways. The most common methods are by searching directly by destination or searching for a specific theme. The ANWB offers possibilities for both search options, and these can of course be matched together in the optimal manner. Start your campaign online, and if you’d like to increase the reach further, then opt to expand your online campaigns through an advertisement in the KampeerKampioen. The combination of online and print is additionally advantageous.

Campers are increasingly often online looking for an enjoyable campsite or good camping gear. It's not without reason that our dedicated online camping portal attracts 2,2 million visitors on average each year, with 90,000 camping fans receiving the newsletter every week.

With an online campaign you can reach your target group at various moments. In the newsletter, on the homepage and via our social channels. With your own landing page, you can publish your own message together with the ANWB.

Theme campaign

Campers are always searchng for (online) information, especially regarding a beautiful camping spot or destination. ANWB offers you a wide range of possibilities to promote your theme campsite or destination. Based on the search behavior of Dutch campers, ANWB has selected 8 popular themes. ANWB offers you extensive options to be found on these topics. Choose one of our packages. Medium, with focus on online reach. Large, where you combine online with our print media. Or CKE Exclusively.

Themes 2022/2023

1. Camping by the sea/on the beach
2. Charming campsites
3. Small campsites
4. Children's campsites
5. CKE Campsites
6. Campsites with swimming pools
7. Top (5 stars) campsites
8. Nature campsites

This is how it works

1. ANWB has selected 8 themes based on search behavior..

2. Theme pages are published on anwbcamping.nl and will be pushed by our online channels. You can expand this online package  ith print media. 

3. Referral from online media channels to your themapage at anwbcamping.nl, where your campsite is highlighted.

For more details and conditions, please follow the link below:
Fact sheet information about Theme campaigns 2023-2024 (pdf)

Destination campaign

The pleasure of planning your holiday starts with finding your destination. When Dutch campers begin thinking about where their  holiday will take them, ANWB is their first port of call. ANWB is head and shoulders above its Dutch competition when it comes to providing travellers with extensive information on where to go, how to get there and what they can expect along the way. As a result,  ANWB always tops Google results when users enter destination-related search queries. If you want to shine a spotlight on your own region, ANWB is your ideal partner!

This is how it works

1. Select how you would like to highlight your region or destination: through a theme page of your choice and/or by publishing extensive information on a landing page created for a destination;

2. Themes and/or destinations are published on anwbcamping.nl and activated from various online media, such as social media, the ANWB newsletter, and online bannering. This package of online media can be expanded through an advertisement in the  KampeerKampioen;

3. From your rich theme and /or destination content, the camper is immediately referred to a lister displaying the camping offer in your region.

For more details and conditions, please follow the link below:
Fact sheet information about Regional campaigns 2023-2024 (pdf)